We don’t want the audience to have to wonder if they’re watching computer-generated actors or the real thing. We don’t even touch anything “AI BORN”. Every time in every project of ours, now and later, it’ll be a human actor. We want the art to shine through, not the technology. By the same token, we are not against VFX, in fact we strive for the very highest quality. We’re really against AI’s use in the robotic replacement of cast, writers, and crew.
The origin of our cast should not be doubted by viewers for even a second. As the global flow of information becomes more and more flooded with AI, it is getting increasingly difficult to discern reality. We defy these digital traps with naturally sourced footage, guaranteed forever.
We want to keep on watching and creating Natural Born cinema.
As the name NATBORN suggests, our goal is to foster and guarantee true human sourcing as a determined, loyal contrast against the standards of the menacingly growing AI culture. Our opinion is that AI “art” whatever that may be, is not human art, and is a can we should never have opened. Human art is an emotional choice of human creativity.
We aren’t followers of AI-Doomer-ism but we figure it’s better to deal with the devil you know. What that really means is that we humans have a mix of order and chaos on this planet that is already both delicate and dangerous. A potentially fatal new entity like AI isn’t something that can be responsibly/effectively controlled by the likes of us humans, especially if we continue our de-evolutionary route in regards to our intelligence compared to AI.
Even without the potential for literal apocalypse, or P(doom) as it’s now called, there is the matter of AI’s use in the corporate workforce and in creative cheats and workarounds. The potential of total destruction of the creative fleshly spirit is obviously prescient, now more so than ever before. It can be seen all over the media landscape already: lots of film and multimedia production companies are using AI to cut corners where once a creative mind might have put in the effort. Not us. We find this to be a lazy and indecent profiteering route, and we promise to do everything possible to fight against this current corporate anti-human grain, a dangerous trend which already has had countless tragic outcomes over the decade! We will always source from humans.
If AI could paint a painting better than Leonardo Da Vinci in 2 minutes, if it could compose a music piece better than Mussorgsky in 2 minutes, or write all of Shakespeare’s works in 5 minutes, why would anyone try to create anything at all? We have to do something about this danger, which is probably the most imminent of all the related dangers. If they replace us creatively, what would we live for if not the arts and the beauty that we ourselves create, and the challenge therein?